If you are adding them to a Marketo landing page, drag those new fields onto your forms and make them hidden.There might be other options such as native plugins that might already accomplish this. The file provides a mapping for the UTM values that need to be written to from the website form field to the Marketo field. In the field management screen, there's an "Export Field Names" button which will export all the necessary fields that you can provide to your developer. If your website uses custom non-Marketo forms, ask your web developer to add the extra fields to the forms and make them hidden.Now that you have the fields created, add them to any relevant data forms. Also, if you are creating them for the first time, make sure to do it in SFDC and wait for the fields to sync to Marketo or you'll have to get it re-mapped. *Side note: The mapping is important if you want the values for leads or contacts since SFDC treats them differently. In the screenshot below, you'll see that all 5 fields have been created and are currently mapped to the SFDC lead and contact records. If you have access, go to Admin > Field Management, and search for any fields containing "utm" or "ppc" to see if they are there. If you are setting this up for the first time, or you have inherited a Marketo instance, I recommend checking to make sure these fields are not already in place, or they exist, but are named something else. Test and check to make sure it's working.Setup the Marketo programs and/or smart campaigns to process them.Add the fields on your form pages as hidden fields, add to a landing page.Create the UTM fields in order to have a place to store the values. ![]() Now that those are in place, we will dive into the setup with Marketo. ![]() In our first post, we discussed the concept of URLs and UTM tracking.
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